How to Leverage Blogger Outreach to Improve eCommerce Conversions

One of the keys to successful e-commerce business is to constantly innovate. Perhaps, you have already tried everything, from giving freebies, discounts to coupons and vouchers. But do you know that you can actually leverage blogger outreach in order to grow your business? Here’s everything you need to know about this. 

  1. Affiliate Blogs

Affiliate blogs are another effective way of improving your reach. What’s great about these blogs is that you don’t need to be concerned with the content and the SEO aspect of it. This is a win-win situation for you and the blogger. Your product will be made known to your target consumers while the blogger will receive a commission in exchange. 

  1. Guest Posts

There’s no doubt that guest blogging can certainly help to increase the traffic to your site. It does not necessarily need to be promotional. Any informative blog content will do. 

Guest blogging is an effective way to expose brands and reach out to target audiences. This is also a great way to spread awareness about your company’s products and services. Of course, it’s important that the blog content is also SEO-driven and should hit the high in search engine ranking. 

  1. Expert Opinions

Expert opinion is a type of blog where you can have an expert in your niche to blog about the product that you sell. This is like a blog review of your product written by industry experts, which is why it’s more credible. 

If for instance, you’re selling hair products, then look for someone who is an expert in the hair industry. Ask that person to review your product and provide an honest opinion about it. 

  1. Gift Guides

Another effective way of utilizing blogs is through gift guides. You may ask what gift guides are. This is usually popular during the holiday season such as Christmas and Thanksgiving Day. When someone will search for a list of top gift products within your niche, these blogs will appear. This method is truly very effective during the holiday season when everyone seems to be in the mood for shopping gifts. 

  1. Backlinks

Backlinks are very important in blogs and you can take advantage of this as well. Simply provide backlinks to some of the most popular blogs in your industry so readers will be redirected to your e-commerce site. 

However, it’s very important that your backlink will look natural in the blog content and must be blended well. Otherwise, the link will appear unnatural and suspicious. Inserting backlinks to blog content requires the expertise so you need to hire the right person to perform this task. 

As a general rule, backlinks must link to the right product page instead of merely directing it to the landing page of your e-commerce site. Otherwise, the reader will not want to browse through your e-commerce site to look for the product, which defeats the purpose. 

Conclusion

Blogger outreach is indeed very useful for e-commerce sites, regardless of the industry that you belong to. If you follow the tips provided above, you can attract more customers into your site and improve conversion. The key is to look for the right blogs and reach out to the best bloggers within your niche.

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Admin October 16, 2019 0 Comments

How to Use Local and Niche Citation to Increase Traffic

There are numerous tactics that you can use in order to increase traffic to your website. But have you ever thought about using local and niche citations in order to double or even triple the traffic on your site through certain keywords?

Local link building is a strategy that requires getting other websites within your local area to link into yours. In doing so, Google and other search engines will see your website as something trustworthy. If these search engines will notice that you are getting a lot of local backlinks, you’ll end up winning over your competitors in terms of website traffic. 

So here’s how to do this. 

  1. Try Local Blogs

Another effective way to do this is to get in touch with some local blogs in your area or those online publications within your niche. If you have no idea where to find them, simply do a search. Enter the name of your local area and then your industry. 

Online magazines and industry blogs are usually given more importance by some search engines compared to other websites. Therefore, having them to link into your site can certainly help increase your rankings. Of course, it’s not only beneficial for SEO, but this is also a great way to establish a reputation within your industry. 

  1. Look for a Reliable Listings Management Service

The first step is to look for Listings Management Service that can provide your business information into business listings. You might think that you can do it yourself but this requires a lot of effort and you might be better off hiring the experts to do it. 

There are companies that offer listing management services and can get the job done right for you. Simply provide them your business name and other important details and they will provide your information to trusted directories and business listings online. 

What’s great about using this service is that you’ll be able to easily manage your listings. Aside from getting your information passed into these sites in a single step, you’d be able to make the necessary changes about your company’s details if needed. 

  1. Take Advantage of Vertical Citations

Citation sources would vary slightly depending on your industry and locality. Determining where your business competitors have been listed can also help you to look for the most appropriate websites for link building. These include relevant blogs, forums, and local directories that are industry-specific. 

Examples are restaurants, healthcare, plumbers, automotive, doctors, lawyers, etc. Search engine algorithms and robots are able to easily understand the nature of your business if it’s listed in niche directory and authoritative sites. 

Conclusion

It’s very important to maintain consistency and accuracy in all the local directories, citations, websites, and social media sites where your business is listed. Inaccuracy could hurt your SEO and your reputation and this will eventually lower your ranking. 

This can also make your business to be less visible online since search engines will no longer trust you. Thus, performing citation audits regularly is necessary in order to make sure that your listings are consistent and up to date.

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Admin October 16, 2019 0 Comments

How To Connect Your Ecommerce Site To Odoo

If you want to sell your products online then you need an ecommerce app that will take care of everything for you. Odoo has a number of business apps and their ecommerce app is a good solution for online stores.

It is important that you choose an ecommerce app that is robust and has all of the features you need to make your online store a success. The app needs to provide a good shopping experience for your customers and have a strong backend capability so that you can manage your online store effectively.

What is Odoo Ecommerce?

Odoo Ecommerce is an app that enables you to create product pages without having to use any code. It has an “inline editor” that is easy to use and a “drag and drop” approach that makes designing your product pages very simple.

There are a number of cross selling tools available with Odoo Ecommerce. You can use these to present related products to customers to increase your sales. It is easy to set up promotional codes and you can feature your best products on your store home page.

You have a number of reporting options with Odoo and the analytics available include the following:

  • Best selling products
  • Graphical reports on product sales per month
  • The number of sales by partner
  • Shopping cart to successful order conversions
  • Cart average amounts

Odoo has integration capabilities with a number of different payment processors so that you can provide your customers with a variety of payment options which include:

  • Adyen
  • Authorize.net
  • Buckaroo
  • Ogone
  • PayPal
  • SIPS Worldline

You can also provide your customers with further payment methods such as checks or bank transfers. For shipping you can track orders with all of the major carriers such as FedEx, UPS, DHL and USPS.

Connecting your Site with Odoo Ecommerce

You will need to go to the Odoo apps list and then select the ecommerce app. After this you need to click on the “Website” button and this will take you to the homepage of your new online store. 

The next task is to start publishing your products. Just click on the “New” button and select “New Product” to begin the process. Select the “Product” page and then “Sales” from the menu on the left and you can then choose the product that you want to publish as available in your store.

If you want to add a new product to the database then you can do this easily by selecting “Products” from the menu and then clicking on “Unpublished”. Here you can add all the details of your new product including images and descriptions and you can set the price.

If the product has variants then just select “Product Variants” and add the details. You can choose the prices that you want to charge for the variants as well. If you want to set different payment options for an individual product you can do that too. When you have completed everything you can view the finished product page.

Other Ecommerce Connectors

Although Odoo Ecommerce is a flexible and easy to use online store app there are other ecommerce connectors available that you can use. These include:

  • Shopify
  • WooCommerce
  • Magento
  • BigCommerce
  • OpenCart
  • Volusion
  • Amazon
  • Miva

We recommend that you look at the different features of these ecommerce connectors before making a choice. You need to ensure that the apps will provide you with everything that you need to achieve your online store goals.

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Admin October 14, 2019 0 Comments

Odoo And Product Information Management (PIM)

If you sell products online then you need a good product information management (PIM) system to keep track of everything. A PIM will enable you to manage all of the information pertaining to your products across several sales channels all in one place.

With a PIM you can simply distribute your product level data (including new uploads and edits) across the sales channels that you use including external giants such as Google Shopping and Amazon, as well as your own online store.

Not only will a good PIM system assist with the distribution and storage of product data but it will enable you to improve the accuracy of your product information as well as assist with product audits. 

What can you store with PIM Ecommerce?

You can store a variety of information about your products with a product information system. It is also possible to synchronize product information from a number of different sources. These are some of the common details used in PIM data:

  • The product name including a title and a description
  • The attributes of the product including pricing, cost and SKU
  • Specifications of the product such as weight, dimensions, packaging and warranty
  • Product metrics
  • Copy for the product
  • Sales channel information

When you have a PIM system your data collection is not only simplified but it also negates the need for manual data processes so that you can focus your efforts on product sales. You can easily sort through the data in your PIM and you will be able to go live with your products a lot faster which will give you a competitive edge.

Odoo and Product Information Management

If you use the Odoo platform for your online store then you can easily manage your products with the Akeneo PIM. This is the only product information management connector for Odoo. The Akeneo PIM will enable you to manage all of your product information centrally. 

You must have the Odoo Ecommerce, Website Builder and Purchase Management apps installed to use the Akeneo PIM connector. Once you have installed Akeneo you will need to add your Odoo server credentials including the URL of your server and the database name to configure everything correctly.

With the Akeneo PIM software can import all of your products and export them as well. At the Akeneo end you can import product data by using a Microsoft Excel file (XLSX) or a CSV file. 

Features of the Odoo Akeneo PIM Connector

There are many features available with the Akeneo PIM that will help you to streamline product information related to your Odoo ecommerce store. Here are some of the most commonly used features:

  • You can export product categories from the Akeneo PIM
  • You can create product attributes from the Akeneo PIM
  • You can create product attribute options in Odoo from the Akeneo PIM
  • You can send multiple images of a product
  • Akeneo PIM will work with product variations
  • You can map your Odoo categories to Akeneo categories
  • You can map Odoo product fields
  • You can export multiple job profiles such as all, attributes, products, categories etc
  • You can filter products exported by category, language, status etc
  • You can use a SKU identifier to export specific products
  • You can update your exported products with the latest changes

Using the Akeneo PIM connector with your Odoo store you will be able to manage all of your products, categories, attributes and other product options all from the Akeneo platform. There are several product field mapping options and all of the features of this PIM system will put you in total control of your product information.

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Admin October 13, 2019 0 Comments

Why Transition from Retail to eCommerce

Long before digital technology was introduced, businessowners needed to expand their brands by opening several brick-and-mortar stores in busy neighborhoods. Fortunately, they now use new options to make business successful. Aside from having the retail store earn more, they have started to transition into the eCommerce market. This of course will need a reliable website, which can be done by a proficient eCommerce developer. So, if you plan to transition selling online, you need to know few things.

Why Retailers are Migrating Online?

Many retailers want to try something new aside from having a retail store. The idea of migrating online will help them stay highly competitive, especially with the improvement of digital economy.

  1. Can have a competitive edge: If your business has both retail and online presence, you provide an edge to your brand over competitors. Although there are still those who prefer retail, you can reach more consumers when they go online. This should have you both physical and online stores working successfully for your business.
  • Inviting more in-store purchases through online browsing: Many customers use their mobile device to search for products they need. If you have an online store designed by a qualified eCommerce developer, your business can make more customers learn about your products and may buy it in-store. Your online business will definitely boost your revenues.
  • Let your brand reach a huge market: Huge companies are challenged to find ways to increase sales and make their brand identity grow. If you were to only have a physical store, it’s target market can be limited. But if you have online presence, you reach every corner of the world.

Why eCommerce Works for SMBs 

If SMBs had to create an eCommerce store, they will need an eCommerce developer to design a user-friendly yet stylish website. Here are reasons why SMBs need to be online to reach their target market fast and easy.

  1. Online stores are low maintenance: In comparison to a brick-and-mortar store, you don’t need to find the right location to operate and pay rent just to keep the physical store. What is therefore needed is a free domain and hosting site to make your website run 24/7. This then saves you time and money.
  • More people are shopping online: There are more people shopping online for convenience. Online retailers have greatly improved a customer’s shopping experience by providing an attractive website that’s also reputed and reliable. The products found here come with better prices and free shipping. Customers have no need to leave their doorsteps to make a purchase.
  • Small businesses competing successfully with huge retailers: One benefit to enjoy eCommerce stores is having to compete with huge and established businesses. Many users say they find services of smaller and medium-sized businesses better. They are noted to provide high quality products that big retailers don’t offer. They also have better customer service.

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Admin October 3, 2019 0 Comments

Is Odoo Right for Your Business?

Incorporating the ERP system into your workplace will ensure productivity and efficiency. So, if you let an ERP developer incorporate it into your business, the ERP solution can shift to a software-based model and ease out all burdens related to the operation. It will help integrate, organize and streamline the core business processes. 

There are several dependable choices to consider, such as the Oracle e-Business Suite, Microsoft Dynamics and SAP Business One. But with Odoo, you’ll just have to consider the ERP solution a step ahead to its entire applications created to manage business processes with ease. It’s a management software created by an Odoo developer to suit your business requirements. Why the software stands out is due to its affordability, modularity and ease. This makes you install Odoo with no hassle.

But does Odoo really suit all your business needs? Read on this article to know why Odoo is a right for your company.

What ERP Solution You Need to Look for?

When you want to deploy an ERP management platform, you need to choose the best ones. You need to address all challenges that come your way when handling the business processes. You need to carefully research for the best ERP, CRM and management solutions. A CRM developer may be needed to help you determine what your business really needs.

Some parts of your business may need an ERP software to benefit and deploy a suitable solution. If you know the goals of your business, you can apply an ERP solution that works best with it.

Why Odoo Fits Your Business Well

When your choosing an ERP, you need to ensure it suits your working environment. If you force the ERP solution, you redesign the processes and make the framework more complex while implementing processes. It will add up to the entire operational expenses by shuffling the current methods and reorienting your staff.

With Odoo as designed by an Odoo developer, there is no need to weave the processes and frameworks. You can easily combine Odoo and implement it right away. It comes with quick navigational features and powerful functionalities to gain control over all your major business processes. It will enhance your businesses processes by simplifying it and promote productivity and efficiency inside your business. 

Odoo is noted to come with its own features to be easily distinguished from different ERPs. An ERP developer can help carry out the modifications of the modules without interfering with the codes. It’s a way to improve the scale and growth of the operations of a business.

Odoo as well is distinguished through its user interface, cutting edge technology and minimizing the overall costs. You can explore its competitive pricing by selecting the modules and overseeing if it’s beneficial for the addresses that you need.

Through an inclusive ERP solution like Odoo, you can then reckon if it’s something that fits the Odoo framework. A CRM developer can determine what you really need and have the processes and framework fit your business without modifying anything.

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Admin October 2, 2019 0 Comments

How to Leverage Odoo Gamification for your Business

Every employee has high hopes of receiving a reward for doing a great job. Who isn’t interested in receiving a reward or recognition? Certainly, it will include everyone just like myself. A company has the need to assess their employee’s performance, capabilities, and potential, especially during appraisals. This is necessary as every employee excelling in his job will want a reward. Otherwise, they may end up leaving the organization and finding a better job. To inspire them, an Odoo developer can introduce the Odoo gamification to their business and have everyone enjoying.

There must be a well-structured way to evaluate an employee’s performance. You may have noticed that the big heads in an army have specific and significant insignias on their shoulders and chest. These are achievements they have earned while performing their duties. The badges will indicate their accomplishments, skills and interests they have earned from challenging environments during their careers. Just like any company, the Odoo gamification has been included to help in an employee’s appraisal. The software can be obtained when they consider an Odoo partner to provide it.

What is Gamification?

This is a concept where you apply a gaming mechanism and design techniques to certain companies to inspire, engage and motivate their employees to achieve specific goals. So, how does the Odoo gaming motivate people to achieve their goal when applying gaming techniques?

  • For starters, an Odoo partner can introduce the gamification to improve engagement, promote smart objectives, challenge and reward your different teams. It is a simple way to evaluate and motivate the employees while working in the office. The app is a great tool to motivate and challenge employees to reach their targets.  
  • Goals are provided for every challenge to assess and compare team players with each other over time. It has various examples you can choose for every challenge based on what your company needs.
  • Your employees are challenged efficiently through the Odoo software, where you get powerful models to motivate your employees. It’s your chance to create different challenges, set goals and targets you want to achieve. The challenges and progress of every employee are featured in the dashboard. Here you’ll see all the answers to your questions regarding the challenges.
  • You can motivate your employees and obtain results. You can excite your employees in the best ways to improve their performance in your business. No more need of motivational yet complex techniques. The gaming system will have your employees work harder if they reach their goals.
  • This then will have employees receive their rewards. For nonnumerical achievements, they are given badges. It’s a way to show your gratitude for an exceptional achievement. The badge will prove how thankful you are to your employees for doing an exemplary job.

So, You Have Gamified Your Business with Odoo

The rewards are given to people who have reached their targets and accomplished their goals. You can keep them focused and enhance their figures by treating their achievements just like a game. The Odoo gamification as introduced by an Odoo developer can be applied and adapted by any business. They see the real value if brought to a business. It pushes your employees to work well; hence, the business improves.

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Admin May 7, 2019 0 Comments

Shopify’s Breakup with Mailchimp and What it Means for Your Business

Mailchimp recently declared that their Mailchimp app is no longer usable for Shopify users. The app was intended to have users utilize the Shopify data, so they can create targeted email campaigns for instance. Shopify reasoned out the app had several issues by making a poor merchant experience as well as its rejection to honor the Partner Program Agreement. Clearly, it wasn’t an amiable separation.

According to a Shopify developer, “it really was important for our merchants to have an exact and complete insight of their businesses and customers, and Mailchimp app has totally locked out their data.” “Specifically, Mailchimp has denied synchronizing customer personal details gathered from the merchants’ online stores and email preferences. As a result, the app doesn’t provide Shopify merchants and partner ecosystems with reliable services that customers expect, nor can it can comply with privacy legislations.

However, Mailchimp had a different side of their story. The company claimed that “they have requested Shopify to delete the app for integration from their marketplace. They continued that they have derived the decision as Shopify’s updated terms had a negative impact to their business and will put their users in jeopardy.”

Mailchimp added that they denied providing Shopify with all the customers data it asked for terms that weren’t really practical and fair. “There has been an ongoing negotiation for months with a Shopify developer to get an agreement that seemed fair and equitable to both businesses, and that there were certain points we had to refuse to compromise,” says Mailchimp’s director of partnerships, Joni Deus. They would therefore decline anything that sacrificed the privacy of their customers. She added that Shopify wanted more data than what Mailchimp collects from its users, including information gathered in the past. There is no way of collecting such data from our users retroactively.

It now involves another wrinkle to the story. In recent months, Mailchimp has collaborated with Square to introduce its shoppable landing pages. This makes the company closer to the eCommerce business and competing with Shopify.

Mailchimp disputed in its statement that it has merged with more than 150 various apps and platforms. “There is no need to argue with that point just because Shopify views us as a competitive threat. The company insisted that they were only providing users more options,” says Deus. “The marketplace is colliding with each other and people are now competing with one another. We have partners working on our space, and we will never limit our competitors with what they can do for their business.”

In general, there are two companies arguing with each other to prioritize the privacy of their customers. It isn’t really a conflict that can affect users without having a reasonable compromise. But in the end, it will need both companies and their customers to decide on what the next steps are.

However, it’s a great thing that Mailchimp has recommended a wide variety of options to link the two services to its current users, such as ShopSync, Automate.io and Zapier. This should add convenience among its users. 

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Admin May 2, 2019 0 Comments

How An Odoo Connector Links with Shopify and Odoo

Just like platforms woocommerce and magento, Shopify is an e-Commerce software development company that innovates various computer software intended for retail and online stores. Odoo on the other hand is a web-based ERP app that offers quick responsive modules to handle any type of business. It offers a business with its basic needs, such as HR, CRM, sales, accounting, purchase, and so on. This of course will need a Shopify developer and Odoo developer to have both linked together and become beneficial to a business.

Shopify is the frontend of an e-Commerce website, while Odoo is its quick responsive backend. Developers link the two through an Odoo connector app, which connects anything with Odoo. Here, users can synchronize any customers, products, orders and payment from Shopify to Odoo. The connector will surely offer a seamless integration between Odoo and Shopify.

Features

  • You can design several odoo instances and handle them so easily.
  • All your products from Shopify to Odoo will be sync with this app.
  • Your customers as well will be sync by this app from Shopify to Odoo.
  • All Shopify orders can be synchronized to Odoo using this app.
  • Shopify collection and categories will be synced to Odoo by this app.
  • Shopify payment methods and Odoo payments can possibly mapped by the software.
  • Products are manually mapped at Shopify end.
  • Tax mapping can be done whenever tax calculation is required by Shopify and Odoo.
  • You can also manually map the currency used in Shopify and Odoo.
  • Sync the bidirectional inventory.
  • Seamless integration
  • Compatible with cross browsers.
  • Is user-friendly and easily configured.
  • The Odoo connector works well with Odoo 12.0 version.

Installation

Once you reach the landing page, you’ll find the “install” button. You need to be at the shop URL to install the app.

If you use the odoo connector to connect you from the Shopify store to Odoo, you’ll find out that it improves your sales, synchronize your operations and simplify your inventory. The Odoo connector will sync everything from Shopify to Odoo. If you don’t know much about the app, you can always hire a Shopify developer or an Odoo developer to do this part for your online store.

Workflow

Once installed, you need to subscribe to a monthly plan to make the app work. The payment will ensure you go directly to the Odoo connector where you can configure, sync products, collections, customers, orders, payments, taxes and currencies.

Mapping

You can also do mappings from Shopify to Odoo, where everything is synchronized with just one click. Here you can edit, delete or filter by clicking the “Synchronization” button. If you feel you want to know more about how to use the Odoo connector when accessing Shopify and Odoo, you can watch videos featured on the Internet for further information. Or better, you can ask a Shopify developer or an Odoo developer to provide you with a step by step detail. If you have further questions, you can always contact the Odoo customer care service for support.

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Admin May 1, 2019 0 Comments

66 Sources of Content Inspiration

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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Admin November 16, 2018 2 Comments
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