How to Use Local and Niche Citation to Increase Traffic
There are numerous tactics that you can use in order to increase traffic to your website. But have you ever thought about using local and niche citations in order to double or even triple the traffic on your site through certain keywords?
Local link building is a strategy that requires getting other websites within your local area to link into yours. In doing so, Google and other search engines will see your website as something trustworthy. If these search engines will notice that you are getting a lot of local backlinks, you’ll end up winning over your competitors in terms of website traffic.
So here’s how to do this.
- Try Local Blogs
Another effective way to do this is to get in touch with some local blogs in your area or those online publications within your niche. If you have no idea where to find them, simply do a search. Enter the name of your local area and then your industry.
Online magazines and industry blogs are usually given more importance by some search engines compared to other websites. Therefore, having them to link into your site can certainly help increase your rankings. Of course, it’s not only beneficial for SEO, but this is also a great way to establish a reputation within your industry.
- Look for a Reliable Listings Management Service
The first step is to look for Listings Management Service that can provide your business information into business listings. You might think that you can do it yourself but this requires a lot of effort and you might be better off hiring the experts to do it.
There are companies that offer listing management services and can get the job done right for you. Simply provide them your business name and other important details and they will provide your information to trusted directories and business listings online.
What’s great about using this service is that you’ll be able to easily manage your listings. Aside from getting your information passed into these sites in a single step, you’d be able to make the necessary changes about your company’s details if needed.
- Take Advantage of Vertical Citations
Citation sources would vary slightly depending on your industry and locality. Determining where your business competitors have been listed can also help you to look for the most appropriate websites for link building. These include relevant blogs, forums, and local directories that are industry-specific.
Examples are restaurants, healthcare, plumbers, automotive, doctors, lawyers, etc. Search engine algorithms and robots are able to easily understand the nature of your business if it’s listed in niche directory and authoritative sites.
It’s very important to maintain consistency and accuracy in all the local directories, citations, websites, and social media sites where your business is listed. Inaccuracy could hurt your SEO and your reputation and this will eventually lower your ranking.
This can also make your business to be less visible online since search engines will no longer trust you. Thus, performing citation audits regularly is necessary in order to make sure that your listings are consistent and up to date.