How to Leverage Blogger Outreach to Improve eCommerce Conversions
One of the keys to successful e-commerce business is to constantly innovate. Perhaps, you have already tried everything, from giving freebies, discounts to coupons and vouchers. But do you know that you can actually leverage blogger outreach in order to grow your business? Here’s everything you need to know about this.
- Affiliate Blogs
Affiliate blogs are another effective way of improving your reach. What’s great about these blogs is that you don’t need to be concerned with the content and the SEO aspect of it. This is a win-win situation for you and the blogger. Your product will be made known to your target consumers while the blogger will receive a commission in exchange.
- Guest Posts
There’s no doubt that guest blogging can certainly help to increase the traffic to your site. It does not necessarily need to be promotional. Any informative blog content will do.
Guest blogging is an effective way to expose brands and reach out to target audiences. This is also a great way to spread awareness about your company’s products and services. Of course, it’s important that the blog content is also SEO-driven and should hit the high in search engine ranking.
- Expert Opinions
Expert opinion is a type of blog where you can have an expert in your niche to blog about the product that you sell. This is like a blog review of your product written by industry experts, which is why it’s more credible.
If for instance, you’re selling hair products, then look for someone who is an expert in the hair industry. Ask that person to review your product and provide an honest opinion about it.
- Gift Guides
Another effective way of utilizing blogs is through gift guides. You may ask what gift guides are. This is usually popular during the holiday season such as Christmas and Thanksgiving Day. When someone will search for a list of top gift products within your niche, these blogs will appear. This method is truly very effective during the holiday season when everyone seems to be in the mood for shopping gifts.
Backlinks are very important in blogs and you can take advantage of this as well. Simply provide backlinks to some of the most popular blogs in your industry so readers will be redirected to your e-commerce site.
However, it’s very important that your backlink will look natural in the blog content and must be blended well. Otherwise, the link will appear unnatural and suspicious. Inserting backlinks to blog content requires the expertise so you need to hire the right person to perform this task.
As a general rule, backlinks must link to the right product page instead of merely directing it to the landing page of your e-commerce site. Otherwise, the reader will not want to browse through your e-commerce site to look for the product, which defeats the purpose.
Blogger outreach is indeed very useful for e-commerce sites, regardless of the industry that you belong to. If you follow the tips provided above, you can attract more customers into your site and improve conversion. The key is to look for the right blogs and reach out to the best bloggers within your niche.