Shopify’s Breakup with Mailchimp and What it Means for Your Business
Mailchimp recently declared that their Mailchimp app is no longer usable for Shopify users. The app was intended to have users utilize the Shopify data, so they can create targeted email campaigns for instance. Shopify reasoned out the app had several issues by making a poor merchant experience as well as its rejection to honor the Partner Program Agreement. Clearly, it wasn’t an amiable separation.
According to a Shopify developer, “it really was important for our merchants to have an exact and complete insight of their businesses and customers, and Mailchimp app has totally locked out their data.” “Specifically, Mailchimp has denied synchronizing customer personal details gathered from the merchants’ online stores and email preferences. As a result, the app doesn’t provide Shopify merchants and partner ecosystems with reliable services that customers expect, nor can it can comply with privacy legislations.
However, Mailchimp had a different side of their story. The company claimed that “they have requested Shopify to delete the app for integration from their marketplace. They continued that they have derived the decision as Shopify’s updated terms had a negative impact to their business and will put their users in jeopardy.”
Mailchimp added that they denied providing Shopify with all the customers data it asked for terms that weren’t really practical and fair. “There has been an ongoing negotiation for months with a Shopify developer to get an agreement that seemed fair and equitable to both businesses, and that there were certain points we had to refuse to compromise,” says Mailchimp’s director of partnerships, Joni Deus. They would therefore decline anything that sacrificed the privacy of their customers. She added that Shopify wanted more data than what Mailchimp collects from its users, including information gathered in the past. There is no way of collecting such data from our users retroactively.
It now involves another wrinkle to the story. In recent months, Mailchimp has collaborated with Square to introduce its shoppable landing pages. This makes the company closer to the eCommerce business and competing with Shopify.
Mailchimp disputed in its statement that it has merged with more than 150 various apps and platforms. “There is no need to argue with that point just because Shopify views us as a competitive threat. The company insisted that they were only providing users more options,” says Deus. “The marketplace is colliding with each other and people are now competing with one another. We have partners working on our space, and we will never limit our competitors with what they can do for their business.”
In general, there are two companies arguing with each other to prioritize the privacy of their customers. It isn’t really a conflict that can affect users without having a reasonable compromise. But in the end, it will need both companies and their customers to decide on what the next steps are.
However, it’s a great thing that Mailchimp has recommended a wide variety of options to link the two services to its current users, such as ShopSync, Automate.io and Zapier. This should add convenience among its users.